Independent and family-run, we are a team of people who care. We will always put your needs before profit, and between us, we have many years of experience in delivering beautiful funerals to an exceptionally high standard.
Our team is made up of funeral directors, funeral operatives, family support staff, chauffeurs, and bearers, all of whom are trained to high industry standards set by the National Association of Funeral Directors.
senior team
DAVID PETERSON
DIP.F.D, M.B.I.F.D & BRAMM
FUNERAL DIRECTOR
Working in funeral care for over 25 years, David joined us after an internship at Frederick Paine Funeral Directors in London, where he gained a wealth of knowledge and experience. Returning to us, he achieved his Diploma in Funeral Directing, qualified as a memorial mason and a memorial inspector with BRAMM.
Previously a loyal member of Pontypool Round table, David helped with charity and firework events – he’s also abseiled Newport transporter bridge. When not at work, he enjoys a round of golf and socialising with good friends.
AIME PINCH
BA (HONS) DIP.F.D. & DIP.FAA
FUNERAL DIRECTOR
Aime is part of the senior team and has been taking care of families as a funeral director for over 10 years. She is a qualified funeral arranger and funeral director with the National Association of Funeral Directors. Before completing her Diplomas in funeral care, Aime completed a degree in Business and Law and studied fine art.
Outside of work, Aime enjoys spending time with her family and friends. Her young daughter keeps her busy and she looks forward to holidays with her husband and family. Over the years Aime has enjoyed keeping active, training and taking part in the Cardiff Half Marathon; however, she takes it a little easier now, enjoying arts and crafts.
ROSS PETERSON
DIP.FAA & BRAMM
FUNERAL DIRECTOR & PRINCIPAL STONEMASON
Ross joined the company in 2008 and is now a senior team member. He trained with the National Association of Funeral Directors and has over 7 years of experience, supporting families throughout funeral arrangements.
He is also our principal memorial mason and designer, trained by the British Register of Accredited Memorial Masons (BRAMM) and has produced beautiful hand-carved monuments. He is also qualified to install memorials in churchyards and cemeteries nationwide.
When away from the funeral home you’ll find him in three places; cycling at downhill tracks with his wife, walking his dogs or tinkering in his garage on his classic car.
LISA PETERSON
LLB (HONS) WALES, PGCE, NPQH
FUNERAL DIRECTOR
Lisa has recently joined the senior team after more than twenty-five years working in the education sector. She has already taken care of several families at their time of need, arranging and conducting funerals. Lisa has also enjoyed working with her family team to run the company. Her education background started with her completion of a law degree, followed by a PGCE Primary, then an NPQH
Outside of work Lisa enjoys looking after her two grandchildren, which keeps her very busy. She also enjoys gardening, reading, singing and going to the theatre with friends.
wider team
PAUL COOK
DIP.FAA
FUNERAL DIRECTOR
Paul is passionate about funeral directing, with over 13 years of experience providing a professional and caring service. He joined the company as a funeral assistant and after completing his Diploma in Funeral Arranging and Administration, became a qualified funeral director in 2019.
Paul enjoys spending time with his family and looks forward to holidays in the UK and abroad. He is a huge fan of Liverpool F.C. and enjoys keeping up with most sporting events.
TRACY AMMAN
FUNERAL CO‑ORDINATOR AND MASONRY ADMINISTRATOR
Tracy has been helping arrange beautiful funerals for over 10 years, with our customer’s wishes at heart. She is a dedicated member of our masonry team, assisting with our bespoke and handcrafted memorials, and offers honest guidance with our Golden Charter pre‑paid funeral plans.
When not at work, Tracy enjoys family holidays abroad and spending time in West Wales. She is a busy wife, mum and grandma, who enjoys cooking and entertaining.
CHARLIE BRAIN
BRAMM
FUNERAL ASSISTANT AND STONEMASON
Charlie is one of our senior funeral assistants and a qualified memorial fitter. He has been with us for several years, helping our funerals run smoothly, and with the skilled installation and repairs of many memorials. Charlie’s roles include driving funeral vehicles, acting as a bearer and attending to all needs required on a funeral.
Outside of work, Charlie enjoys supporting his local rugby club and spending time with his family.
KIRSTY BOWDEN
BEREAVEMENT CO‑ORDINATOR
Kirsty’s role as a bereavement co‑ordinator means she is on hand to discuss any queries and help funeral arrangements run smoothly. She liaises with our funeral directors, specialising in memory cards and newspaper notices, and is a fluent Welsh speaker.
Away from work, Kirsty enjoys spending quality time with her husband and three children and looks forward to visiting family in North Wales.
DENIS BRENNAN
FUNERAL ASSISTANT AND FIXER MASON
As a Funeral Assistant, Denis plays an important role in ensuring every funeral runs smoothly and with dignity. His duties include driving our hearse and limousines, acting as a bearer, and bringing loved ones into our care with the utmost respect and compassion. Denis is dedicated to supporting families by helping to create a seamless and meaningful farewell, taking pride in delivering the highest standard of care and service throughout every funeral.
Outside of work, Denis enjoys keeping fit and active, regularly exercising and spending time at the gym. He also treasures time with his family, particularly making memories with his grandchildren, who keep him busy and bring him great joy.
ANTHONY CERETTI
FUNERAL ASSISTANT AND FIXER MASON
As a funeral assistant, Anthony helps with driving our hearse and limousines, acting as a bearer and transferring your loved one from their place of death to our care at the funeral home. He takes pride in assisting with every aspect of the funeral, offering great service and helping our funerals feel special for our customers.
Anthony is a busy dad who likes to spend time on weekends with his wife and children, and enjoys socialising with family and friends.
MICHELE HARDWICK
BEREAVEMENT CO‑ORDINATOR
As a bereavement co‑ordinator, Michele is on hand to offer guidance and assistance with our funeral arrangements. She’s experienced in drafting obituary notices and order of service sheets, and takes pride in helping make our funerals beautiful.
Michele is a busy mum who enjoys days out with her husband and three boys. She enjoys watching good TV series and sci‑fi films and helps organise an annual ball for fellow sci‑fi fans.
ROB MOORE
FUNERAL ASSISTANT AND FIXER MASON
Rob is a Funeral Assistant, helping to ensure every funeral is carried out with care, dignity and professionalism. His role includes driving our hearse and limousines, acting as a bearer, and bringing loved ones into our care at the funeral home. He takes great pride in helping each funeral run smoothly and in supporting families during an important and difficult time.
Rob is also our Assistant Stonemason and is currently working towards becoming fully qualified, with his final examination approaching. Away from work, he enjoys spending time outdoors and has a keen interest in nature as an amateur naturalist. He also enjoys track days at Castle Combe Circuit and riding his motorbike.
TRACY COOPER
BEREAVEMENT CO‑ORDINATOR
Tracy has been a valued member of the team for over 19 years, bringing a wealth of experience, compassion and dedication to her role as Bereavement Co-Ordinator. Working closely with our Funeral Directors and bereaved families, she helps to co-ordinate funeral arrangements, providing reassurance and practical support throughout what can be an incredibly difficult time.
Tracy considers it a privilege to support families and help ensure every farewell is calm, dignified and meaningful. Outside of work, she enjoys the theatre, reading and travelling, as well as puzzle solving and spending time with her much-loved dogs.
DANIELLE FAYERS
ACCOUNT ADMINISTRATOR
Working behind the scenes, Danielle plays an essential role in ensuring everything runs smoothly. From managing day to day accounts and maintaining accurate financial records.
Danielle is a busy mum of two, who enjoys shopping for a bargain and looks forward to special events with her family.
we’re here for you…
We’re here to lend a helping hand if you would like to discuss anything with us. If you would like help with arranging a funeral, get in touch and we’ll be happy to talk you through it.
